Casinos, like many other industries, segment their customers based on geographic location, age, gender, and visitation and spending patterns. Online gamblers had different personality profiles than regular casino and lottery gamblers, psycohgraphics that online gamblers showed higher levels of desire for control, higher self-centredness, and higher risk-taking, as compared to other groups. As a result, personality traits were not assessed using validated scales and not all personality traits relevant to gambling were assessed in this study.
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